"They evacuate a hospital in Vigo for the fires that devastate Galicia". "Puigdemont's wife flees to Romania." "Carmena removes Christmas cribs." "Pablo Iglesias said that ETA did a great political job".
What do these headlines have in common? That they are all fake and that circulate like the foam by social networks and messenger services, as well they are responsible for disassembling from 'Cursed bulo'.
Facebook has long admitted that it had a problem with the promotion and virality of false news on its platform and the latest recognition on this issue was that of Russian interference in the elections won by Donald Trump. Google also found evidence of foreign influence in the presidential election.
But of course, both platforms take a huge part of the investment in advertising, with ads that are served automatically based on algorithms and tracking users who register on them.
The thing now has complicated now. According to a report published by The New York Times lately have appeared false ads in the form of news in Politifact and Snopes, two websites that are dedicated to contrast and fight bullies. These ads carried, with the hook of a headline, a fake version of magazines like 'People' or 'Vogue'. An example of them, under a news of Melania Trump with photo, that an advertisement appears with the headline "Melania does not stay in the White House".
News in Politifact | Politifact
This web counterfeiting is quite common and Mountain View states that in 2016 they closed more than 1,300 accounts created to carry out these promotional practices. These ads are managed with the Google Adwords platform, but the company claims they do not believe the goal was to advertise on webs specifically. Although it is necessary to recognize that it is an irony the failure of the algorithm in these cases ...
One of the owners of Snopes reported in the US newspaper that they have "little supervisory power to filter ads," accusing the advertising system of being "an accomplice in the diffusion and generation of benefits based on misinformation."
However, the technological giant takes the issue ironically, a spokesman said in a generic response to various media: "When we detect deceptive advertising practices we move quickly and we can even eliminate the advertiser's account, in addition to offering more and more controls to that the webs in which the ads appear avoid this type of false ads ".
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